Best Books on Employer Branding in 2022
Your employer brand is your organization's reputation. It is what potential candidates and employees think of you. It's what they speak about you to their friends and families. Needless to say, it plays a vital role in attracting and retaining top talent. Hence, we have listed out the top books on the subject.
11 Must-Read Books on Employer Branding
If you are a leader and/or work in the field of Human Resources and are tasked with hiring and retaining great talent, these hand-picked recommendations of books on Employer Branding should definitely be part of your reading list.
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Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
- Bryan Adams, Charlotte Marshall
Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.
Employer Branding for Competitive Advantage: Models and Implementation Strategies
- Geeta Rana, Shivani Agarwal, Ravindra Sharma
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.
The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture they Can Celebrate
- Jacob Morgan
Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind to tackle this emerging topic that is becoming the #1 priority for business leaders around the world.
Talent Chooses You: Hire Better with Employer Branding
- James Ellis
If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it. And this book will teach you how to do all of that, and then some.
The Employer Brand Handbook: The Real World Guide to Working With Recruiters
- James Ellis
In this book, we go deep on how to work with recruiters: building relationships, developing projects they value, how to service them so that they help you. The handbook which walks you step-by-step through the projects you need to build great relationships with recruiters and train them how to support your brand. This book includes checklists, examples and emails you can copy and paste immediately to turn your recruiters onto advocates and fans.
The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In for Your Organization
- Jody Ordioni
Drawing upon years of experience as founder of the branding and communications agency Brandemix, Ordioni outlines the process for creating the key framework for your talent brand architecture. The Talent Brand guides the reader through Brandemix's carefully constructed process, providing complete access to branding tools, brainstorming templates, and learning resources. You only get one reputation, and The Talent Brand will show you how to create the reputation that drives business results.
The Talent Magnet: Employer Branding & Recruitment Marketing Strategies to Attract Millennial Talent
- Richard Evans
Employer branding and intelligent recruitment marketing is vital to attract and engage the Millennial generation of talent. This book will help you become a winning employer of choice. Be remarkable. Become a "Talent Magnet".
Employer Brand Management: Practical Lessons from the World's Leading Employers
- Richard Mosley
Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process.
Employer Branding For Dummies
- Richard Mosley, Lars Schmidt
Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand.
The Employer Brand: Bringing the Best of Brand Management to People at Work
- Simon Barrow, Richard Mosley
Levels of 'employer brand awareness' are rising fast and companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success.
How to Manage and Measure Employer Branding
- Simone Kainz
What drives employer branding and how can the employer brand be measured? Does existing knowledge about the organization influence the evaluation of the employer brand? These and further questions are discussed. Besides the development of a model describing the drivers of employer branding, an alternative scale measuring the external employer brand strength (EXEBS-Scale) is developed, validated and tested to explore the influence of selected constructs on the employer brand evaluation.
